Amy Sherman is a seasoned global brand marketing, social, and digital leader with 20+ years of experience in Luxury, Lifestyle, Wellness, and Entertainment. She has worked across a diverse range of brands and agencies, both large and small, bringing creativity, bold and disruptive ideas, and a fresh perspective to the industry.

Amy is also the Founder & Host of Wellness Junkies, a wellness and beauty podcast where she shares tips and favorite products, offering a relatable point of view to modern women everywhere.

A visionary leader, Amy is known for crafting high-impact programs that drive awareness, engagement, and conversion. She leverages a modern marketing strategy focused on social, content, relevance, and attention. An outcome-driven executive, she combines strategic insight with hands-on execution to deliver measurable results. With a nimble, entrepreneurial mindset, Amy thrives in fast-paced, innovative environments and is quick to tap into trends and culture. She has led numerous first-to-market initiatives and has been recognized with multiple industry awards, as well as speaking on prestigious marketing panels.

Additionally, Amy is an investor in transformative companies, including fintech, AI robotics, wellness brands, and other emerging ventures.

Amy has held multiple leadership roles at Marriott International, most recently leading social and content strategy for 20 brands across the portfolio. She transformed traditional brands into social-first, culturally relevant names and played a key role in Westin’s Heavenly Bed relaunch, Courtyard’s NFL partnership, and Super Bowl activations. She also pioneered influencer-driven content franchises, brand trips, and streamlined Marriott’s influencer and creator program.

Previously, as Marriott’s first social brand marketing lead, she built the discipline from the ground up and scaled it post-Starwood merger. She launched Moxy Hotels with a small and scrappy team and later led global brand marketing for JW Marriott Hotels, part of Marriott International’s Luxury Brand group. In this role, she repositioned the brand within the well-being space and oversaw all consumer marketing efforts, including digital, social, media, creative, PR, experiential, and partnerships. Throughout her tenure, Amy worked across all brand segments—Luxury, Lifestyle, Premium, and Select—spending the majority of her time in Lifestyle.

Before Marriott, Amy held roles at media and creative agencies, as well as startups. Most notably, she spent several years at Warner Bros. Pictures, developing digital and social strategies—before they became mainstream—for over 150 films, including multiple Academy Award winners.