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MARKETING INNOVATOR | BRAND BUILDER | SOCIAL MEDIA EXPERT

Taking Brands from now to next.

Founder & CEO - Amy Sherman

  • 20+ years in global brand, social & digital marketing leadership

  • Marriott International, Warner Bros. Pictures, and top agencies

  • Led social & content strategy for 20 global brands at Marriott

  • Led global brand marketing for a luxury hospitality brand

  • Built and scaled Marriott’s social brand marketing discipline

  • Developed digital strategies for 150+ Warner Bros. films

  • Founder of wellness & beauty podcast, Wellness Junkies (200+ episodes and counting)

  • Award-Winning Marketer | Trend Spotter | Brand Creator

  • Specializing in luxury, lifestyle & wellness brands

SPECIALITIES

    • Fractional CMO

    • Marketing leadership

    • Drive Innovation and Vision

    • Top level strategy

    • Set marketing priorities

    • Identify target audiences

    • Oversee marketing channels

    • Launch new channels

    • Go-to-market plans

    • Stakeholder management

    • Team mentorship

    • Embedded team member

    • Brand Marketing leadership - embedded team member

    • Brand Positioning development

    • Marketing plans

    • Brand and Creative strategy

    • Brand Campaign Planning and Execution

    • Launch new marketing channels

    • Campaign Measurement KPI’s

    • Media planning and development

    • Experiential Marketing strategy

    • Activation oversight

    • Brand Partnership strategy and oversight

    • Brand Website strategy, mapping and creative direction

    • Cross Functional team partner

    • Special Projects

    • Social Leadership - embedded team member

    • Create Social Media and content strategy inclusive of owned, earned, paid

    • Set priorities and KPI’s

    • Social-First Creative Direction

    • Social Brand Voice

    • Content series

    • Content Mapping

    • Influencer and Creator Strategy and identification

    • Creative Briefs

    • Audit existing channels

    • On Shoot oversight and support

    • Paid Social amplification and campaigns

    • Social Team management

    • Agency vs in house recommendation

    • Team structure recommendation

    • Influencer and Creator leadership

    • Influencer and Creator Strategy

    • Influencer and Creator identification

    • Content ideas and rollout plan

    • Activation oversight

    • Creative Briefs

    • Paid Social amplification

    • Agency recos

    • Content Marketing leadership

    • Create content strategy inclusive of owned, earned, paid

    • Set priorities and KPI’s

    • Content franchises

    • Content Mapping

    • Creative Briefs

    • On Shoot oversight and support

    • Paid Social campaigns

    • Agency recos

    • Podcast Hosting

    • Podcast Strategy

    • Podcast setup and tool training